Performance and Creativity
All Purpose
Consumer ecosystem focused on performance, creativity, culture and personal development.
role
Consumer layer
focus
Consumer products, media, performance systems and public product stories.
connected Work
CheekyGains, Naira, Relay, Horizon, Made It Out and All Purpose Music.
What All Purpose is
All Purpose is the consumer ecosystem inside Mustard Seed Group.
It focuses on performance, creativity, culture and personal development.
Products
Products and initiatives include CheekyGains, Naira, Relay, Horizon, Made It Out and All Purpose Music.
Role in the ecosystem
All Purpose turns research and systems thinking into consumer products that meet people inside everyday behaviour.
It is where human performance, communication, life planning, transformation stories and creative culture can become products.